Lead Management (Generation-Tracking-Conversion) & Marketing Automation:
· Generate, track, manage and report leads generation through various digital channels e.g. Facebook, Website, Google ad words, Linkedin, SMS, WhatsApp, Emails
· Optimize digital marketing spends & cost / lead
· Closely monitor lead quality, lead to sales conversion ratio (%)
· Guide the Call Center team to vet the quality of the leads & pass on only warm / hot leads
· Monitor & lead the Call Center team effectively to maximize follow-ups, lead evaluation & maximize ROI
· Utilize the existing marketing tools more effectively
Campaign Management:
· Plan, Execute and Report Marketing Campaigns through all possible digital channels - Email, SMS, Whatsapp.
· Campaign set up for various marketing programs
Website development & Management:
· Improve website traffic
· Complete web form integration with marketing tool
· Maintain website effectively with continuous updations not only with content but also on technical front
· SEO
Social Media Management:
· Make social profiles active including Transasia Facebook page, Linkedin, Twitter, Youtube, Instagram
· Share updates on all social platform
· Improve customer engagement
Customer Database Management:
· Enrich the existing database of active and prospective customer list with correct email IDs & mobile numbers
· Improve the customer database segmentation based on various parameters
· Search more web sources to extract more prospective contacts for targeting marketing campaigns